Important Current Events 2024 Ford. Lead the charge conducts this study each year to evaluate the efforts of major. Sees its vehicle prices in 2024 coming down to levels comparable to 2019, with more incentives and smaller dealer markups, chief financial officer john lawler.

Ford is slowing investment in new ev capacity to match slower demand following a seismic change in ev pricing over the past year, ford executives told analysts. Check in on the ford sustainability journey as the company targets its goal to be carbon neutral by 2050.